PITTSBURGH, PA, (October 6, 2020)—Joe Altieri, Founder & CEO of FlexScreen, has announced today his finalized equity partnership with 'Shark Tank' Entrepreneur and Investor, Lori Greiner. This new investment symbolizes the dawn of modernization for the world of window screens, which has remained relatively stagnant for decades.
Altieri's entrepreneurial journey embodies the 'American Dream,' as he built FlexScreen's earliest prototype in his home garage after recognizing the lack of essential market innovation. Altieri took a risk and bet on himself when he chose to step into the national spotlight for Episode 10 in Season 11 of Shark Tank, which aired on January 5, 2020. His pitch secured immediate interest from three Shark investors and resulted in this significant funding deal with Greiner, which will propel FlexScreen in the months to come.
"When I set up shop in my garage all those years ago, my goal was to solve a problem. To end up earning the trust, respect, and eventual partnership of someone like Lori Greiner was a pipe dream, remarked Joe Atlieri, CEO and Founder of FlexScreen. Today I'm humbled, honored, and grateful to be living that dream. I went into the Tank hoping for a deal with Lori. I believe in her as much as I believe in my product, and together there is no limit to FlexScreen's potential."
On the show, Greiner offered an investment of $800,000 as a starting point; $400,000 in cash and a $400,000 credit line for scaling and inventory. Altieri plans to utilize the company's new funds to advance product development initiatives, drive marketing, and increase manufacturing efficiencies.
"As soon as I saw FlexScreen, I knew it was a winner. I loved Joe's innovative, flexible window screen, and it quickly became clear to me that I was looking at the future of the industry. I can't imagine ever using any other screen. I'm excited to be on board with Joe and the FlexScreen team," says Lori Greiner, Investor, TV Personality & Entrepreneur.
FlexScreen is innovative in its design, strength, and ease. With high-performance spring steel, damage-resistant frames, FlexScreen offers the most efficient and effective way to install window screens without attachment hardware, while eliminating bent aluminum, scratched paint, and broken hardware issues.
As proper ventilation continues to play a significant role in the reopening of the brick and mortar economy, FlexScreen delivers award-winning, safe, and cost-friendly options backed by science for commercial and residential properties. For more information, visit flexscreen.com.
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ABOUT FLEXSCREEN
Everyone knows that the century-old technology of traditional window screens is loaded with problems. Flimsy aluminum frames that damage easily, scratched paint, complicated hardware, and frustrating installation and removal are just some of the issues that required a solution. So, we cleared out a workspace in the garage and invented FlexScreen - the world's first and only flexible window screen. No aluminum, no paint, no hardware, and no hassle. Just flex our high-performance, PVC coated spring steel frame, slide it into the window screen pocket (where it will virtually disappear), and enjoy the uninterrupted view. FlexScreen is innovative, effortless, durable, and beautiful. Welcome to the future of window screens!
FlexScreen was the recipient of the Most Innovative Window Component in 2015 presented by Window & Door® magazine, and was a top 3 contender in the 2020 Edison Awards "Consumer Goods - Home Solutions" category, earning the Silver award. To learn more, visit www.flexscreen.com.
ABOUT LORI GREINER
Lori started with one idea and turned it into a multi-million dollar international brand. She is well known as a self-made inventor, entrepreneur who created and marketed over 800 products, holds 120 US and international patents and has a 90% success rate for new items launched. She is recognized as one of the most prolific inventors of retail products of our time. A leading Shark on ABC’s Emmy Award-winning show, Shark Tank, she’s well known for her impeccable negotiating skills and uncanny ability to know, identify and launch emerging brands.
